April 05

Air Force Priority eDM

The Air Force Priority Roles eDM was created with the intention to drive Air Force enlistees for Geospatial Imagery Intelligence Analysts job roles. The eDM was completely personalised to the user and identified potential applicants by sending them a satellite image of their house, classifying them as a priority candidate.

The satellite image generated on the fly by the Google API grabbed the attention of the recipient, and directed them to the job page to find out more about Geospatial Analysts.

eDM Details: 

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Webby Awards 2013
Category: Email Marketing
Awarded: Webby