May 17

Impossible Airfield

Impossible Airfield is a full-scale military operation that sets out to prove to the Australian public that the Air Force isn’t made up of just a bunch of flashy pilots. The campaign features a three-part series of online videos, showing recruits in one of the most inhospitable places on earth, attempting to build a fully operational airfield in just 36 hours to land their largest aircraft, the C-17 Globemaster.

The campaign aims to showcase the range of jobs on offer at the Air Force, and serve as both a documentary and an interactive recruitment ad.

Website Details:

Website: Impossible Airfield

Video: Watch

Complete Videos:

Watch Episode 1

Watch Episode 2

Watch Episode 3


W3 2012
Category: Branded Content – Business to consumer
Awarded: Gold

Category: Branded Content – Promotional branding
Awarded: Gold

Category: Branded Content – Not for profit
Awarded: Gold