July 26

Anytime. Anywhere

GPY&R and Defence Force Recruiting have created a new Air Force brand campaign in the form of an interactive film called, “Anytime. Anywhere.”

The story follows a full-scale mission scramble, which seamlessly changes time and place, while showcasing everything the Air Force has to offer. But it’s online where users can delve deeper into the Air Force than ever before. Users can click on any item of interest and uncover hidden content. Some of the items that can be found include 3D renders of aircraft, in scene interviews with personnel and job role information. Even the temperature of the tarmac and names of the military dogs are available.

Website Details:

Website: Anytime. Anywhere

Video: Watch


Spikes Asia 2013
Category: Digital
Awarded: Bronze

Cannes 2013
Category: Cyber
Awarded: Bronze